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Pete T. Lê (Lay) is a first generation Viet American designer & art director based in Portland, Oregon. He’s currently at Cinco Design.

Previously Pete was a brand creative designer at Nike SB and North America.

Hit me up if you want to make something together!

 


NIKE N7 COLLECTION —
SELF REFLECTION

Role: Art Direction, Design

Collaborators
Creative Direction: Dave Frank
Co-Art Direction: Miles Johnson
Photography: Camila Falquez


NIKE NFL —
STRONGER THAN ONE

Role: Art Direction, Design

Collaborators
Creative Direction: Anthony Coleman
Creative Partners: SomethingSpecial (Design), Pixelpool (Retail), Adam Rachlitz (Video)



SO LONG SUMMER — 2020 


NIKE SISTERHOOD

Role: Design

Collaborators
Creative Direction: Anthony Coleman
Art Direction: Jordan Hoagbin
Photography: Camila Falquez
Logo Design: Christine Shen