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Pete T. Lê (Lay) is a first generation Viet American designer based in Portland, Oregon. He’s currently at Cinco Design.

Previously Pete worked as a brand designer on the Nike North America team.


Mark




Pete T. Lê (Lay) is a first generation Viet American designer based in Portland, Oregon. He’s currently at Cinco Design.

Previously Pete worked as a brand designer on the Nike North America team.


Mark


NIKE N7 COLLECTION

Role: Art Direction, Design

Collaborators
Creative Direction: Dave Frank
Co-Art Direction: Miles Johnson
Photography: Camila Falquez


NIKE STRONGER THAN ONE

Role: Art Direction, Design

Collaborators
Creative Direction: Anthony Coleman
Creative Partners: SomethingSpecial (Design), Pixelpool (Retail), Adam Rachlitz (Video)


NIKE SB TRUE TO FORM SPREADS

Role: Art Driection, Design

Colaborators
Co Art Direction / Design: Chris Barclay
Photography: Ben Colen

NIKE SB BLAZER MID

Role: Design

Collaborators
Creative Direction: Kevin Wolahan
Co-Design: Chris Barclay
Creative Partner: Golden Studios

NIKE SB DUNK BOOK

Role: Designer

Collaborators
Creative Direction: Jesse Leyva
Art Direction: Hershel Baltrotsky
Photography: Cel Jarvis / Richard Brooks
Publisher: Rizzoli